课题名称：

设计时间：系 部：班 级：姓 名：指导教师： Xxxxxxxxxx大学 XXXX—XXXX学年 第X学期 毕业论文 汽车4S店销售服务流程及销售服务分析 xxxx.xx.xx---xxxx.xx.xx xxxxxxxxxx xxxxxxxxxxxxx xxxxxx xxxxxx

毕业设计(论文)任务书

系（部）： xxxx 专业：xxxxxxxxxx 班级： xxxxxxx

说明：毕业设计任务书根据课题的具体情况填写，经教研室主任签字及系部审核盖章后生效。

此任务书要求按固定格式双面打印,在毕业设计工作开始前一周内填写并发给学生。

汽车4S店销售服务流程及销售服务分析

摘要：标准的销售流程是达成客户满意的基本条件和服务基础。通过汽车经销店标准销售流程的统一优化，给客户以高质、模范、人性化的服务体验，令其在购车过程中能感到尊贵感，能“发现你的不同”，从而提高汽车的成交率，客户满意度及品牌美誉度。文中主要探讨了汽车营销的概念、汽车企业的营销战略、汽车4S店的销售服务流程、汽车4S店销售服务的原则、汽车4S店销售服务技巧，对今后从事汽车营销工作具有重要的指导意义。

关键词：汽车销售； 服务；流程； 技巧

4S store sales car sales and service of process and service

Abstract：Standard sales process is to achieve customer satisfaction and services based on the basic conditions。Standards through the car dealership a unified sales process optimization, to customers in high quality, exemplary, personalized service experience, so that it can feel in the car in the noble sense of the process, to "find you're different," thereby enhancing the turnover of motor vehicles rates, customer satisfaction and brand reputation. The paper focuses on the automotive marketing concept, car companies marketing strategy, car 4S shop sales and service processes, automotive 4S store sales service to the principle, auto 4S shop sales and service skills, the future in automotive marketing of important guiding significance.

Keyword：Car sales; Services; Process; Skills